In a beauty-obsessed country, a young beautician at one of the shows, Maria, makes a disturbing revelation: all of her friends, she said, have had cosmetic surgery — either breast or bottom implants — “by the age of 17.”
The obsession, Maria said, dates to a time when the drug cartels ruled.
“I dare say it has to do with narco trafficking,” she said. “They always want an exuberant woman with many attributes who is very revealing. The culture applied itself to Medellin. All girls have to have perfect hourglass figures or even better… It is often implied that to be beautiful there is a need to have surgery. Not just the breasts, but also the face, everything.”
At Moda Para El Mundo, the emphasis is on “bling and booties,” The Daily Mail reported:
“While ColombiaModa may be championing a skinny look, the remainder of the city — and the country at large — continues to pay homage to the famous Latina booty and its accentuated form, known locally as ‘narco beauty.'”
“I didn’t take part in ColombiaModa because I was too fat,” one model tells Duboc. “But I am happy with the way I am. I think ColombiaModa should show fashion and Colombian models.”
A surgeon, Juan Mejia, told of horrific cases of bottom injections going “horribly, irreversibly wrong,” The Daily Mail noted:
And sadly, he said, the upward trend in plastic surgery is a direct result of the country’s poor educational system.
‘There are many girls from working and lower classes that do not hope to see education. They have seen that beauty queens and models have managed to climb social barriers and they stop relying on education, relying on a future where beauty could help them.’