Ya sabemos que todo el mundo está detrás de 700 Pokemones de Fantasía a través de sus celulares en todo el Planeta… pero que hay detrás de ésto. Niantic es una compañía con una jugosa injección de 50 millones de dolares por parte de Alsop Louie (In-Q-Tel) Venture Capitals perteneciente a la CIA, GOOGLE el padre de la Big Data, Nintendo y Pokemon Company. El Juego usa mapas en tiempo real y realidad aumentada para ubicar monstruos los cuales puedes hacerles upgrades y pelear contra otros para subir de Nivel, aunque lo beneficioso es que ésta vez no es un juego antisocial y dedicado solo al mundo virtual ya que tienes que salir a recorrer y buscar por todas partes y encontrarte con más Pokeguevones, no es un misterio los Términos de Servicio que frentiado dicen claramente que pueden guardar tu ubicación, aplicaciones de celular, uso del mismo y un sin número de detalles de tu vida diaria para uso de la empresa sin importar el uso que le den a éste, ó sea no te preguntes porqué pronto podrán direccionar a millones de usarios a tiendas de ropa favoritas, restaurantes, centros comerciales y también simplemente vender tus comportamientos diarios a empresas privadas para que estás puedan a futuro diseñarte Pokebolas mejores y caigas cada vez más fácil en el consumo de sus redes.
Mire los inversionistas del Pokemon Go para ver la relevancia de quienes están detrás del maravilloso jueguito al que millones de personas le están entregando todos sus movimientos sin darse cuenta…
The company takes its name from the whaling vessel Niantic, which came to San Francisco during the California Gold Rush. The fictional in-game investigative project that provides the narrative premise for Ingress is similarly named The Niantic Project.
Niantic’s first product, published in 2012, was Field Trip, a location-based mobile app which acts as your guide to the cool, hidden, and unique things in the world around you. Their first augmented reality mobile game Ingress followed in November 2012 as an invite-only Android app. It was opened to the public in October 2013 and an iOS version was released in July 2014. Niantic’s next announced mobile game, Endgame, “is” (unreleased) a transmedia storytelling project consisting of an alternate reality game, Endgame: Ancient Truth, novels by James Frey starting with Endgame: The Calling, and the mobile app, Endgame: Proving Ground.
Initially, Niantic had taken an alternative approach to monetization, veering away from more traditional mobile application development standards such as ad placements and in-app purchases. However, following the split with Google in 2015, in-app purchasing was implemented for Ingress. Founder and CEO John Hanke has noted that Ingress is a sort of proof of concept, adding that a next step could involve packaging application programming interfaces (APIs) from the Ingress application in order to entice developers. Existing partners, marketed through the narrative of Ingress rather than direct marketing techniques, include Hint Water, Vodafone, Motorola, AXA, SoftBank, Mitsubishi UFJ Financial Group, Lawson (store) and Ito En.
In September 2015, it was announced that Niantic is co-developing Pokémon GO with Nintendo and The Pokémon Company for iOS and Android. The following month, Niantic announced Google, Nintendo, and The Pokémon Company would invest $30 million ($20 million upfront with an additional $10 million conditioned upon the company achieving certain milestones) in it to support the growth of the company and its products. In February 2016, Niantic announced that it secured an additional $5 million in Series A funding including investment from venture capital firms Alsop Louie Partners and You & Mr. Jones Brandtech Ventures as well as angel investors Lucas Nealan, Cyan Banister and Scott Banister. While adding more support for the growth of the company, this investment enabled Niantic to bring in strategic industry pioneers including the addition of Gilman Louie to its board.
On July 6, 2016, Pokémon GO was released in Australia, New Zealand, and the U.S. on the iOS App Store and Google Play Store, with a small wearable device[relevant? ] developed byNintendo, which uses a Bluetooth low energy connection to notify users when a Pokémon is nearby with LED and vibration, hinted to be released later in the month. A release in Europe is planned, but was postponed after the initial launch overwhelmed the servers.
Niantic’s systems utilize high throughput real-time geospatial querying and indexing techniques to process more than 200 million game actions per day as people interact with real and virtual objects in the physical world.